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        WisersAnalytics
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        Chinese media database
        Big data based on 20+ years and growing Chinese media information database and semantic resources
        Chinese media database
        Chinese media database
        Big data based on 20+ years and growing Chinese media information database and semantic resources, including e-Commerce (sales and consumer reviews), print media (newspaper, magazine) and TV / broadcast media. The database covers Mainland, Hong Kong, Macau and Taiwan.
        Industry-leading AI technology and analytical model
        Including hot topics/campaign discovery, sentiment analysis, image recognition, accurate topic classification and knowledge
        Industry-leading AI technology and analytical model
        Industry-leading AI technology and analytical model
        AIDA analysis model:

        A – Awareness
        I – Interest
        D – Desire
        A – Action

        With the information gathered from social media, we can measure consumer's journey based on the brand's awareness, interest, word of mouth desire, and purchase behavior. AI technologies, such as topic discovery, sentiment analysis, and topic classification, also enable us to discover deepe insights.
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        Vertical Industry expertise
        Vertical Industry expertise
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        We help clients understand own brand performance and competition benchmarks.
        Artificial Intelligence Data Analysis Model – AIDA
        The AIDA analysis model starts with the consumer journey and accurately tracks the user's perception, interest, word of mouth and behavior.
        Awareness
        The maximum potential views for a brand post
        Action
        E-commerce product sales After-sales consumer review
        Interest
        Online interactions such as like, comment, sharing, and more.
        Desire
        Netizens’ organic discussion
        Netizens’ sentiment inclination
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        Journey
        The value that AIDA brings to the brand
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        Precise evaluation of campaign
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        Top01 LANC?ME 254.5
        Top02 Dior 158.6
        Top03 YSL 133.1
        Top04 GIVENCHY 127.0
        Top05 M.A.C 115.1
        Top06 CHANEL 89.6
        Top07 Armani 78.7
        Top08 ESTéE LAUDER 57.3
        Top09 TOM FORD 35
        Top10 Clé de Peau Beauté 27.3
        High-end Skin Care Brands
        Ranking Brand AID
        Top01 ESTéE LAUDER 258.3
        Top02 SK-II 205.8
        Top03 LANC?ME 142.1
        Top04 Kiehl's 126.8
        Top05 SHISEIDO 99.6
        Top06 Dior 74.8
        Top07 LA MER 58.6
        Top08 Clé de Peau Beauté 41.2
        Top09 Sisley 38.4
        Top10 CLINIQUE 36.5
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        Top01 LV 223.8
        Top02 CHANEL 154.6
        Top03 Gucci 110.4
        Top04 Dior 104.1
        Top05 Burberry 74.6
        Top06 Miu Miu 63.4
        Top07 Hermès 92.9
        Top08 Giuseppe Zanotti 57.4
        Top09 YSL 49.7
        Top10 FENDI 49.1
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        Top01 CHANEL 219.5
        Top02 Cartier 155.3
        Top03 BVLGARI 115.3
        Top04 ROLEX 114.2
        Top05 TIFFANY&Co. 104.1
        Top06 OMEGA 76.2
        Top07 PIAGET 72.9
        Top08 HARRY WINSTON 61.4
        Top09 CHAUMET 59.7
        Top10 Dior 56.9
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        Top02 奧迪 156.0
        Top03 長安汽車 128.2
        Top04 保時捷 127.2
        Top05 一汽大眾 116.3
        Top06 上汽大眾 115.4
        Top07 比亞迪 114.9
        Top08 哈弗 109.5
        Top09 奔馳 106.9
        Top10 吉利 100.5
        Mobile Phone Brands
        Ranking Brand AID
        Top01 華為 285.5
        Top02 Apple 189.8
        Top03 三星 86.8
        Top04 小米 59.3
        Top05 OPPO 51.0
        Top06 榮耀 50.2
        Top07 VIVO 46.7
        Top08 魅族 17.0
        Top09 聯想 14.7
        Top10 努比亞 12.8
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        中國口腔護理產業報告
        Industry insight based on the largest Chinese social databas...
        Industry insight based on the largest Chinese social databas...
        Comprehensive review of your brand issues to facilitate more informed business decisions
        日本黄色片
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