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        Based on 20 years of Chinese Omni-media big data service, Wisers provides partners with data including market dynamics, industrial public sentiments, marketing effect analysis, industrial policy tracking and public sentiment analysis of competing products, in order to help decision-makers with business judgments.
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        Internet Word-of-Mouth (IWOM) has become an important factor to assess a company’s business performance amidst the rapidly changing media landscape. It is important for a company to be updated about IWOM of its brands to make timely response to negative comments and make the right move to minimize the impacts of such crises, in order to safeguard the company’s credibility in the industry.
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        Clients' pain points
        With the versatile market trend and consumers' purchasing decisions constantly influenced by external factors, companies should grapple with consumers’ preferences in order to make timely marketing decisions to seize the business opportunities. How to grasp the dynamics of consumer intelligence has become a challenge for the real estate industry.
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        Massive success cases are presented to far-sighted persons worldwide
        A Well-known Global Supermarket Chain
        Customer Pain Point
        A well-known Germany discount supermarket chain has launched retail services in the Chinese market through its cross-border online business model. For Chinese consumers, the brand is a new comer, and therefore it is highly competitive with local and international well-known supermarkets.
        Success Story
        The brand opened its first flagship store on Tmall in September 2017. As the brand is not well-known in China, its exposure rate on China’s social media is limited. After analysing the brand's strengths and distinctive characteristics, we leveraged on our expertise in KOL research to propose that the client can work with KOLs with overseas experiences to pass on the culture and traditions of the brand's origin place to Chinese market. The client invited two travel KOLs to help promote Christmas sales in November 2017. The two KOLs shared their experiences in the Christmas market in Germany and promoted Lidl's Christmas-related products in a relaxed way. The client recorded an additional exposure rate of 31% and 63%, respectively, on Weibo and WeChat.
        A Hong Kong Insurer
        Customer Pain Point
        WisersAnalytics’ social media database for the insurance sector provides accurate monthly report on comprehensive social campaign strategies of competitors. We suggest the customer should leverage on the influence of celebrities/KOLs to provide more enticing products for consumers and expand target audience in response to the rising social media campaigns in the industry.
        Success Case
        WisersAnalytics’ social media database for the insurance sector provides accurate monthly report on comprehensive social activity strategies of competitors. We suggest the customer should leverage on the influence of celebrities/KOLs, provide more attractive products for consumers and expand target audience in response to the rising social media campaigns in the industry.
        A Luxury Fashion Brand
        Customer Pain Point
        A fast-rising Italian luxury brand expects to learn about its positioning in Hong Kong market and meantime track the dynamics and marketing methods of its competitors. The brand especially hopes to monitor how competitive products are promoted on social media and how the competitors are interacting with celebrities/KOLs with the view of developing a set of marketing strategies that are the most suitable for the Hong Kong market, thus standing out from a number of brands.
        Success Case
        WisersAnalytics conducted analysis into the luxury industry and provided comprehensive assessment on each competitor’s performance on print, online and social media, offering a clear market positioning for the client and enabling the client to learn about the promotion modes of competitors.
        A Famous Shopping Center
        Customer Pain Point
        A well-known shopping mall wants to evaluate its brand positioning in the all-media channels with other competitors in Hong Kong and mainland China. However, the unique and complicated media landscape in these two regions has become an obstacle for measuring its overall strategic improvement.
        Success Case
        Based on the all-media database in the shopping center industry and a comprehensive understanding of the media landscape in Hong Kong and mainland China, WisersAnalytics has tailored an analytical framework for the client to compare the brand performance of competitors in each region. Data showed that the shopping mall has overly focused on Facebook in Hong Kong and its portal site in mainland China, while competitors’ media portfolios are more diversified. Therefore, we propose that the client should collaborate with various life media, KOLs and new media, including but not limited to Instagram, Weibo, Jinri Toutiao and short video platforms.
        A few months later, the gap between the client and competitors in consumer recognition and interest has diminished. Its growth rate on Instagram is 76%, and that on Weibo is 7 times, driving up the brand’s all-media ranking by five places.
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        日本黄色片
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