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        Founded in 1998, Wisers has had 20 years of big data accumulation
        Wisers AI Lab was foundedIn 2014
        with a focus on automated analysis and big data mining of Chinese media with our AI technology.
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        Big data resources enable wise decisions and in-depth insights for companies and organizations.
        billion
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        Articles collected daily
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        Total volume of information sources
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        For Senior Management

        Responding to the needs from PR professionals in the digital era, helping brands with sentiment monitoring and analysis. Enables systematic management on reputations, and reporting of communications efforts.


        Assisting PR professionals on value-adding services to increase ROI with the analysis on media strategies and media buying scenes. Helps them understand the media environment and the audience behaviours.
        For the senior functions of PR department, based on social media data,combined with professional marketing analysis methodology,output data insights such as online reputation, product feedback,e-commerce performance, customer service quality,etc.to provide scientific basis for high-level business decision-making.

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        News and Activities
        02
        2020-12-02
        In September, social distancing laws in Hong Kong were loosened and the trend of “Revenge Consumption” emerged. The trend sparked a shopping spree in the city as malls rebounded by 35% in th...
        05
        2020-11-05
        Microsoft China Partner Conference 2020 was held in Beijing on October 28. As a significant partner of Microsoft in big data application, Wisers attended the conference, where CEO Denise Che...
        19
        2020-10-19
        Research period January 1 to September 6, 2020 Posts + Interactions ·         1.236 million posts detected related t...
        How can shopping malls grasp the opportunity of "Revenge Consumption" by leveraging big data analytics?
        14
        2020-10-14
        Brands working with KOL’s need to be extra cautious as such negative sentiment can cause a public relations disaster and irreparable brand damage. Using big data to avoid these situations en...
        30
        2020-09-30
        Wisers released a “Epidemic Index 3.0” report on Sep, 2020 which analysed the big data with AI technology to provide the insights of online public opinion about lives under epidemic. We ar...
        24
        2020-09-24
        Hong Kong has been ravaged by COVID-19 over the past four months, with death toll passing 100. The Government launched a new round of Anti-Epidemic Fund, a whole-day dine-in ban, social dist...
        22
        2020-09-22
        China FinTech Industry Summit 2020 was held in Suzhou on 16-18 September. The event, as influential as it is, is like a shot in the arm at a time when China has effectively brou...
        22
        2020-09-22
        Study period: August 7th 12:00 am to August 9th 11:59 pm Posts + Interactions: 3,286 related posts (including Facebook, Instagram, YouTube, discussion boards, blogs, etc.) + 28...
        25
        2020-08-25
        Whenever people go online to search for information or go online-shopping, they leave behind little bits of footprints- customer behavioural data. Gather this bits by bits of “footprints” wi...
        Enhancing the Intelligent Decision-Making Ability of Financial Institutions
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